Sonic Branding 101: 10 Must-Read Articles to Build Your Knowledge
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We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Bayonne Performs Album In Full At NYC Launch Party at Made Music Studio
On the eve of Drastic Measures release, Bayonne performed the new album live in full for a small group of attendees…
Behind the Scenes with Made Music Studio on The Drum's New Super Sonic Branding
Check out Bennett Bennett on the new sonic identity we created for global media platform The Drum: As The Drum…
Sonic Branding Agency Founder Has Ear-Catching Ideas for the New York City Subway
Check out Darryn King’s feature for Forbes on Joel Beckerman’s “ear-catching ideas for the New York City subway”: “Frankly, the…
How a Sonic Branding Agency Made Nissan's Electric Vehicles Sing
Check out Made Music Studio’s Danielle Venne speaking on our work with Nissan: Watch “How Silent Electric Vehicles Get Their…
President, Lauren McGuire, Talks the Importance of Sonic Branding and More
Check out Katie Richards’ article at Adweek, featuring insight from Made Music Studio’s president, Lauren McGuire: “If music creates emotion,…
Joel Beckerman Elected as New Writer Member to ASCAP Board of Directors
A million congratulations to Joel Beckerman for being elected as a new writer member to ASCAP’s Board of Directors. “ASCAP…
This Composer and Studio Founder Believes in Sonic Branding
Check out Kristina Monllos’ feature on Joel Beckerman for Adweek. Here’s an excerpt: Take the indoor theme park experiences that…
Is Sound Design The Next Frontier For Sonic Branding?
Will Burns interviewed Joel Beckerman for Forbes about sonic branding. Check out an excerpt below: The musical truth is that…
Interview: How Curated Music Makes Hospital Stays More Pleasant
See Dr. Manny Alvarez’s interview with Joel Beckerman on Fox Extra below. Watch the latest video at…
Mix's Cover Story on Sonic Branding Agency, Made Music Studio
Check out the comprehensive biography of our studio, Mix Magazine’s cover feature this month. Though Beckerman had already been growing…
Sonic Branding Agency Tackles the Sound of EVs
Made Music Studio partnered with ustwo to brainstorm what electric vehicles of the future might sound like. Thanks to Wired…
Music Design Agency Reimagines HBO's Feature Presentation Open
Check out PromaxBDA Brief’s feature about Imaginary Forces’ reimagining of HBO’s Feature Presentation open, featuring music from us at Made…
Dear Brands: You're Using Christmas Music All Wrong. Here's How To Fix It.
Check out KC Ifeanyi’s feature at Fast Company, featuring insight and advice from Joel Beckerman, and a playlist from us…
How Do You Connect Sonic Branding with Your Brand’s DNA?
Check out Len Stein’s interview with Joel Beckerman over at Branding Magazine: Over time, sonic design has spread throughout the…
Music Company Uses Sound to Bring Theme Park to Life
Check out the latest interview with Joel Beckerman on Coaster 101: Joel Beckerman and his Made Music Studio company are…
Building Your Sonic Brand
Read Jack Hitt on sonic branding and Joel Beckerman: Fajitas, Beckerman writes, were merely a decent-selling dish that went supernova…
Made Music Studio’s Joel Beckerman on Creating Political Soundtracks for CBS News, Hillary and Trump
Check out Diane Clehane’s interview with Joel Beckerman: Believe it or not, Joel’s work is just as far reaching and…
Sonic Branding Glossary: 5 Questions with Made Music Studio
Check out brandchannel’s interview with Made Music Studio SVP, Chief Strategist, Kevin Perlmutter: brandchannel: Sonic identity has been around for…